Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar
This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...
Saved in:
Main Authors: | , |
---|---|
Format: | Book |
Published: |
Research Management Centre (RMC),
2023-10.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
Call Number: |
A1234.567 |
---|---|
Copy 1 | Available |