Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar
This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...
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| Main Authors: | , |
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| Format: | Book |
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Research Management Centre (RMC),
2023-10.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |