Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar

This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkkit: Mohd Ali, Nor Amira (Dahkki), Abdul Gafar, Muhammad Hanif (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: Research Management Centre (RMC), 2023-10.
Fáttát:
Liŋkkat:Link Metadata
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Link Metadata

3rd Floor Main Library

oažžasuvvan: 3rd Floor Main Library
Hildobáiki: A1234.567
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