Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar

• मुख्य लेखकों: Mohd Ali, Nor Amira (लेखक), Abdul Gafar, Muhammad Hanif (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Research Management Centre (RMC), 2023-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...