Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar
This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...
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Main Authors: | Mohd Ali, Nor Amira (Author), Abdul Gafar, Muhammad Hanif (Author) |
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Format: | Book |
Published: |
Research Management Centre (RMC),
2023-10.
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Online Access: | Link Metadata |
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