Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar
This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...
में बचाया:
मुख्य लेखकों: | Mohd Ali, Nor Amira (लेखक), Abdul Gafar, Muhammad Hanif (लेखक) |
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स्वरूप: | पुस्तक |
प्रकाशित: |
Research Management Centre (RMC),
2023-10.
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विषय: | |
ऑनलाइन पहुंच: | Link Metadata |
टैग: |
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समान संसाधन
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द्वारा: Mohd Ali, Mohd Hanif, और अन्य
प्रकाशित: (2004) -
Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror
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प्रकाशित: (2020) -
Drivers of capital structure in Malaysia Real Estate Investment Trust Funds (M-REITs) / Norhuda Abdul Rahim, Nor Aishah Mohd Shawal and Muhammad Hafiz Ali
द्वारा: Abdul Rahim, Norhuda, और अन्य
प्रकाशित: (2021) -
The impact of government expenditure on economic growth in Malaysia / Shaliza Azreen Mohd Zulkifli, Nur Amira Effendi and Nor Anis Shafai
द्वारा: Mohd Zulkifli, Shaliza Azreen, और अन्य
प्रकाशित: (2022)