The influence of ambience and social interaction on young adults' intention to patronize coffee shops / Aliya Omar and Putri Dahlia Ab Rashid

• मुख्य लेखकों: Omar, Aliya (लेखक), Ab Rashid, Putri Dahlia (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Due to the enormous increase of independent café establishments over the past few years, the coffeehouse industry is currently characterised by severe competition. This is a result of the fact that there is an increase in frequent visits to coffee shops among young individuals. The current study de...