The influence of ambience and social interaction on young adults' intention to patronize coffee shops / Aliya Omar and Putri Dahlia Ab Rashid
Due to the enormous increase of independent café establishments over the past few years, the coffeehouse industry is currently characterised by severe competition. This is a result of the fact that there is an increase in frequent visits to coffee shops among young individuals. The current study de...
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| Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-10.
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