Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]

• Main Authors: Zaifa Kamaruzaman, Nur Khadijah (Author), Che Din, Sharkawi (Author), Mohd Lazim, Nur Aniza (Author), Mohamed Ghazali, Nabila Aimi (Author)
• Formato: Livro
• Publicado em: Universiti Teknologi MARA, Perak, 2023-09.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. T...