Bujang Valley Tourism Co-Creation in place branding: the role of local community / Neesa Ameera Mohamed Salim ... [et al.]

• Главные авторы: Mohamed Salim, Neesa Ameera (Автор), Kula Ismail, Abdullah (Автор), Abdul Samat, Syafiq (Автор), Nazrin, Nizar (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, Perak, 2023-09.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Despite its well-known reputation for its unique archaeological artefacts' findings and its historical sites, Bujang Valley or locally known as Lembah Bujang situated in Kedah Malaysia is unable to attract tourists in large numbers, specifically during post Covid-19 pandemic. This study aims to...