Review of Malaysian social media influencers credibility/ Nur Anis Atira Norazman ... [et al.]

• প্রধান লেখক: Norazman, Nur Anis Atira (লেখক), Abdullah, Anwar Fikri (লেখক), Mohd Shuib, Ahmad Sofiyuddin (লেখক), Mohd Pahme, Nur Faizah (লেখক), Sulaiman, Mohamad Zaidi (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA, Perak, 2023-09.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

This review study delves into the self-promotion strategies of social media platforms, particularly focusing on the realm of influencer's criteria that are credible for the Malaysia market. The primary objective of this research is to enlighten marketers about existing Influencer's Criteri...