Review of Malaysian social media influencers credibility/ Nur Anis Atira Norazman ... [et al.]

• Main Authors: Norazman, Nur Anis Atira (Author), Abdullah, Anwar Fikri (Author), Mohd Shuib, Ahmad Sofiyuddin (Author), Mohd Pahme, Nur Faizah (Author), Sulaiman, Mohamad Zaidi (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perak, 2023-09.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This review study delves into the self-promotion strategies of social media platforms, particularly focusing on the realm of influencer's criteria that are credible for the Malaysia market. The primary objective of this research is to enlighten marketers about existing Influencer's Criteri...