The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]

• 主要な著者: Shahrulnizam, Shahmi Hambali (著者), Che Din, Sharkawi (著者), Mohd Lazim, Nur Aniza (著者), Mohamed Ghazali, Nabila Aimi (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA, Perak, 2023-09.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific fo...