The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific fo...
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| Main Authors: | , , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perak,
2023-09.
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| Subjects: | |
| Online Access: | Link Metadata |
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