Influence of customer satisfaction on service quality and trust relationship in Malaysian rural tourism / Zahir Osman and Ilham Sentosa

The main purpose of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia rural tourism. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a survey th...

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Detaylı Bibliyografya
Yazar: Sentosa, Ilham (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Business Management, 2013.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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