E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

• मुख्य लेखकों: Shahibi, Mohd Sazili (लेखक), Abu Bakar, Zaitun (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Institute of Business Excellence and UPENA, 2010.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Trust was often cited as the main reason why many customers are still sceptical about some online vendors The purpose of this paper is to identify the elements of trust in ecommerce interactions and how far the element of trust has influence a business transactions electronically. A survey was condu...