Understanding purchase intention for different personality traits in social networking services / Azrin Ali
What prompts users to readably purchase online compared to others is a beneficial insight for successful marketing campaigns. Purchase intention forecasts actual purchase act thus is desirable to be scrutinised. Furthermore, in social networking services settings, ample factors surface to observe pu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2021.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|