Understanding purchase intention for different personality traits in social networking services / Azrin Ali
What prompts users to readably purchase online compared to others is a beneficial insight for successful marketing campaigns. Purchase intention forecasts actual purchase act thus is desirable to be scrutinised. Furthermore, in social networking services settings, ample factors surface to observe pu...
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Autor principal: | Ali, Azrin (Autor) |
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Formato: | Libro |
Publicado: |
2021.
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Acceso en línea: | Link Metadata |
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