Preferred social media platforms in tourism industry in Johor using best worst method / Ummi Nur Shafina Abu Bakar, Rohaizan Ramlan and Rashidah Mokhtar

Despite global economic fluctuations, the travel and tourism industry are gradually expanding. However, the pandemic has created many obstacles for the tourism industry. Due to COVID -19, although there is still a strong desire to travel, demand is low as most domestic travellers are more cautious i...

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Main Authors: Abu Bakar, Ummi Nur Shafina (Author), Ramlan, Rohaizan (Author), Mokhtar, Rashidah (Author)
Format: Book
Published: Universiti Teknologi MARA, Negeri Sembilan, 2023-10.
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