Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi

In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers' conti...

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Main Authors: Tham, Jia Hui (Author), Hasim, Muhammad Asyraf (Author), Shafi, Muhammad Ammar (Author)
Format: Book
Published: Universiti Teknologi MARA, Negeri Sembilan, 2023-10.
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