Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi

• প্রধান লেখক: Tham, Jia Hui (লেখক), Hasim, Muhammad Asyraf (লেখক), Shafi, Muhammad Ammar (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA, Negeri Sembilan, 2023-10.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers' conti...