Social media usage and its impact on brand equity among SMEs in Malaysia / Syaharizad Abdul Razak, Nor Azrin Md. Latip and Azilahwati Adam
The purpose of this study is to examine the relationship between the factors of usefulness, ease of use, and enjoyment on social media usage and its impact on brand equity of small and medium enterprises (SMEs) in Malaysia. The moderating effect of social media experience was also examined on the re...
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| Format: | Book |
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Universiti Teknologi MARA, Negeri Sembilan,
2023-10.
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