Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

• Main Authors: Mohd Shukry, Siti Nur Syahida (Author), Mazlan, Suhada Nazira (Author), Abdul Latip, Muhammad Safuan (Author), Mohamad, Mohamad Amiruddin (Author), Azeman, Ainnin Sofea (Author)
• Format: Book
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...