Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

• Những tác giả chính: Mohd Shukry, Siti Nur Syahida (Tác giả), Mazlan, Suhada Nazira (Tác giả), Abdul Latip, Muhammad Safuan (Tác giả), Mohamad, Mohamad Amiruddin (Tác giả), Azeman, Ainnin Sofea (Tác giả)
• Định dạng: Sách
• Được phát hành: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• Những chủ đề: Article; PeerReviewed
• Truy cập trực tuyến: Link Metadata

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...