Causes influencing consumer purchasing satisfaction: a study on street food at Penang, Malaysia / Mohamad Zefry Suhaimi Ahmad Suraini ... [et al.]

Causes influencing consumer purchasing satisfaction: a study on street food at Penang, Malaysia / Mohamad Zefry Suhaimi Ahmad Suraini ... [et al.]

Penang is renowned for its unique history, thriving culture, exotic flora and fauna, rugged terrain, and numerous ethnic groupings. It is famous as "The Pearl of the Orient." Penang is Asia's most popular tourist destination and is recognized as a "food heaven," Street food...

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Main Authors: Ahmad Suraini, Mohamad Zefry Suhaimi (Author), Bibit, Nur Syahira (Author), Abd. Aziz, Wan Siti Nor Azma (Author), Mashuri, Mas Affandy (Author), Mohamed Apandi, Siti Rohimi (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
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