Causes influencing consumer purchasing satisfaction: a study on street food at Penang, Malaysia / Mohamad Zefry Suhaimi Ahmad Suraini ... [et al.]

• Main Authors: Ahmad Suraini, Mohamad Zefry Suhaimi (Author), Bibit, Nur Syahira (Author), Abd. Aziz, Wan Siti Nor Azma (Author), Mashuri, Mas Affandy (Author), Mohamed Apandi, Siti Rohimi (Author)
• Format: Book
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Penang is renowned for its unique history, thriving culture, exotic flora and fauna, rugged terrain, and numerous ethnic groupings. It is famous as "The Pearl of the Orient." Penang is Asia's most popular tourist destination and is recognized as a "food heaven," Street food...