Kapak Resmi

A bibliometric analysis of customer engagement research in the hospitality and tourism industry / Purva Kansal and Shipra

Over the past few years, customer engagement (CE) has emerged as an important concept in the marketing discipline. Despite the voluminous literature on the area in the hospitality and tourism (H&T) industry, there is a lack of studies that provide a structure to the existing literature, and as a...

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Detaylı Bibliyografya
Asıl Yazarlar:	Kansal, Purva (Yazar), Shipra, (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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