From idea to impact: reviewing innovation perspectives of creators and consumers in the foodservice sector / Esther Sii Wei Ling, Bee-Lia Chua and Wan Melissa Wan Hassan

The foodservice industry is in a constant state of evolution, driven by the necessity for innovation to remain competitive. In this study, firm and consumer perspectives on innovation in the foodservice industry are examined. A comprehensive literature review of innovation in the foodservice industr...

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Hoofdauteurs: Ling, Esther Sii Wei (Auteur), Chua, Bee-Lia (Auteur), Wan Hassan, Wan Melissa (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
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