The usage intention of chatbot technology in hospitality and tourism industry: customers' perspective / Norzuwana Sumarjan ... [et al.]

• Hoofdauteurs: Sumarjan, Norzuwana (Auteur), Mazlan, Nurfatihah (Auteur), Saiful Azmi, Nur Shuhada (Auteur), Kamaruddin, Muhammad Abid (Auteur), Salleh, Aqilah (Auteur)
• Formaat: Boek
• Gepubliceerd in: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Chatbot technology is used as part of an excellent tool to enhance communication, boost the efficiency of service delivery, save costs, and enhance customers' experience. Nevertheless, the usage of chatbot is still low in Malaysia's hospitality and tourism industry. Therefore, this study a...