Non-parametric analysis of COVID-19-Driven online shopping behavior in Malaysia / Nurhasniza Idham Abu Hasan ... [et al.]

The COVID-19 pandemic has resulted in a surge in online shopping in Malaysia, which has highlighted the significance of delving into the factors that affect consumers' behavior when making purchases online. A cross-sectional survey was conducted in Malaysia between 3rd December and 27th Decembe...

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Main Authors: Abu Hasan, Nurhasniza Idham (Author), Ganggayah, Mogana Darshini (Author), Mat Zin, Siti Hasma Hajar (Author), Abdul Razak, Nur Ain Izzati (Author), Jamal, Nur Faezah (Author)
Format: Book
Published: Universiti Teknologi MARA, Perak, 2023-11.
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