Developing river tourism products and the marketing strategies: observation and focus group discussion approach / Kai Xin Tay, Grace Ing Phang and Jennifer Kim Lian Chan

• Asıl Yazarlar: Kai, Xin Tay (Yazar), Ing, Grace Phang (Yazar), Kim, Jennifer Lian Chan (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2023.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This study adopted a multi-stage and multi-method approach to identify the river tourism product development and related marketing strategies in Malaysia. Using Smith's (1994) tourism product model, the study aimed to examine how all five elements of the model contribute to the development of r...