Modelling customers' satisfaction towards online shopping using multiple linear regression / Shamsunarnie Mohamed Zukri ...[et al.]

• Main Authors: Mohamed Zukri, Shamsunarnie (Author), Mohd Fauzi, Noor Zafarina (Author), Ibrahim, Nur Safwati (Author), Azizan, Nurul Hafizah (Author), Ibrahim, Nurul Bariyah (Author), Hamzah, Nor Hazreeni (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Kelantan, 2023-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Online shopping can be defined as the process a customer takes to purchase a service or product over the internet. Online shopping is the easy solution for busy life in today's world. With the advancement of technology and the huge role of the internet, online shopping has been fulfilling custo...