Students' experience in marketing communication through social media/ Nani Ilyana Shafie ... [et al.]

• Hoofdauteurs: Shafie, Nani Ilyana (Auteur), Abd Rahman, Nurul Hayani (Auteur), Ismail, Shaira (Auteur), Mohammad, Noorita (Auteur), Mohd Shariff, Balqis (Auteur)
• Formaat: Boek
• Gepubliceerd in: Unit Penerbitan Universiti Teknologi MARA Perak Branch, 2023-10.
• Onderwerpen: Conference or Workshop Item; PeerReviewed
• Online toegang: Link Metadata

Experiential learning has gained prominence as a practical pedagogical approach in contemporary education. A total of 32 students enrolled in the Marketing Communication course, using social media as a marketing communication tool to provide a more interactive and practical application of knowledge....