Students' experience in marketing communication through social media/ Nani Ilyana Shafie ... [et al.]

• Autores principales: Shafie, Nani Ilyana (Autor), Abd Rahman, Nurul Hayani (Autor), Ismail, Shaira (Autor), Mohammad, Noorita (Autor), Mohd Shariff, Balqis (Autor)
• Formato: Libro
• Publicado: Unit Penerbitan Universiti Teknologi MARA Perak Branch, 2023-10.
• Materias: Conference or Workshop Item; PeerReviewed
• Acceso en línea: Link Metadata

Experiential learning has gained prominence as a practical pedagogical approach in contemporary education. A total of 32 students enrolled in the Marketing Communication course, using social media as a marketing communication tool to provide a more interactive and practical application of knowledge....