Students' experience in marketing communication through social media/ Nani Ilyana Shafie ... [et al.]

• Main Authors: Shafie, Nani Ilyana (Author), Abd Rahman, Nurul Hayani (Author), Ismail, Shaira (Author), Mohammad, Noorita (Author), Mohd Shariff, Balqis (Author)
• Format: Book
• Published: Unit Penerbitan Universiti Teknologi MARA Perak Branch, 2023-10.
• Subjects: Conference or Workshop Item; PeerReviewed
• Online Access: Link Metadata

Experiential learning has gained prominence as a practical pedagogical approach in contemporary education. A total of 32 students enrolled in the Marketing Communication course, using social media as a marketing communication tool to provide a more interactive and practical application of knowledge....