Factors that influence domestic tourists' decision to visit nature-based tourism destinations in the northern region of Malaysia / Wan Sarah Shuhada Wan Shamshudi ... [et al.]

• Main Authors: Wan Shamshudi, Wan Sarah Shuhada (Author), Radzuan, Farah Nadiah (Author), Faizal, Nur Faza Atiqa (Author), Mohd Yazid, Siti Amalina (Author), Md Yusof, Mohd Khairulanwar (Author), Mohd Aznan, Ellail Ain (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perlis, 2024-02.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Nature-based tourism is a growing trend that drives sustainable options within the tourism industry. This study aimed to explore the factors that influence domestic tourists' decision to visit nature-based tourism in relation of six independent variables: nature, escape, activities, novelty, no...