Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta)
Tujuan penelitian ini adalah 1) Menganalisis pengaruh variabel ekuitas merek yang terdiri dari; brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian sepeda motor Yamaha. 2) Menganalisis variabel ekuitas merek (brand loyalty, perceived quality , brand...
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| Format: | Book |
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2012.
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| Online Access: | Connect to this object online |
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Internet
Connect to this object online3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |