Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Obat Herbal Habbatussauda Di Surakarta

Tujuan penelitian ini menganalisis pengaruh variabel ekuitas merek (brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian Obat Herbal Habbatussauda dan mengidentifikasi variabel ekuitas merek (brand loyalty, perceived quality , brand awareness, dan bra...

Full description

Saved in:
Bibliographic Details
Main Authors: Utomo, Rahmat Soleh Dwi (Author), , Jati Waskito S.E., M.Si (Author)
Format: Book
Published: 2013.
Subjects:
Online Access:Connect to this object online
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available