Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Obat Herbal Habbatussauda Di Surakarta
Tujuan penelitian ini menganalisis pengaruh variabel ekuitas merek (brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian Obat Herbal Habbatussauda dan mengidentifikasi variabel ekuitas merek (brand loyalty, perceived quality , brand awareness, dan bra...
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| Main Authors: | , |
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| Format: | Book |
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2013.
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| Online Access: | Connect to this object online |
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