Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Obat Herbal Habbatussauda Di Surakarta

Tujuan penelitian ini menganalisis pengaruh variabel ekuitas merek (brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian Obat Herbal Habbatussauda dan mengidentifikasi variabel ekuitas merek (brand loyalty, perceived quality , brand awareness, dan bra...

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Bibliographic Details
Main Authors: Utomo, Rahmat Soleh Dwi (Author), , Jati Waskito S.E., M.Si (Author)
Format: Book
Published: 2013.
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Online Access:Connect to this object online
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