Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Obat Herbal Habbatussauda Di Surakarta

• Asıl Yazarlar: Utomo, Rahmat Soleh Dwi (Yazar), , Jati Waskito S.E., M.Si (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2013.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Connect to this object online

Tujuan penelitian ini menganalisis pengaruh variabel ekuitas merek (brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian Obat Herbal Habbatussauda dan mengidentifikasi variabel ekuitas merek (brand loyalty, perceived quality , brand awareness, dan bra...