Brand Satisfaction Toward Repurchase Intention With Affective Commitment And Continuence Commitment As Mediator Variables

• Hoofdauteurs: Mahardika, Pamula (Auteur), , Dr. Agus Anton Setiawan, S.E., M.Si (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2013.
• Onderwerpen: Thesis; NonPeerReviewed
• Online toegang: Connect to this object online

The main purpouse of this study to examined the extent to which afective comitment and continuence commitmet serve as mediator of brand satisfactionrepurchase itention relationship. This study replicated from (Fullerton 2005) entitled the impact of brand commitmen on loyalty to retail service brands...