Analisis Pengaruh Kualitas Produk, Harga dan Promosi Tehadap Keputusan Pembelian Handphone Merek Samsung (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

The purpose of this research to analyze the quality of the product, price and promotion to the Samsung brand mobile phone purchasing decisions for students of Muhammadiyah University of Surakarta. The population in this study are all students of the Samsung mobile phone users in 2013 at the Universi...

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Main Authors: Anggarisma, Galih (Author), , Wafiatun Mukharomah, Dra., M.M (Author)
Formato: Livro
Publicado em: 2015.
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