Analisis Pengaruh Kualitas Produk, Harga dan Promosi Tehadap Keputusan Pembelian Handphone Merek Samsung (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

• প্রধান লেখক: Anggarisma, Galih (লেখক), , Wafiatun Mukharomah, Dra., M.M (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: 2015.
• বিষয়গুলি: Thesis; NonPeerReviewed
• অনলাইন ব্যবহার করুন: Connect to this object online

The purpose of this research to analyze the quality of the product, price and promotion to the Samsung brand mobile phone purchasing decisions for students of Muhammadiyah University of Surakarta. The population in this study are all students of the Samsung mobile phone users in 2013 at the Universi...