Analisis Pengaruh Merek dan Negara Asal (Country Of Origin) Terhadap Sikap Konsumen Dalam Memilih Produk Handphone (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)
This study aims to investigate the influence of brand and country of origin on consumer attitude in selecting mobile products. And to determine which variables are most influential on consumer attitudes in selecting mobile products. The analysis tool used is multiple linear regression, by retrieving...
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2015.
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