The Impact of Social Influence, Compatibility and Price on Purchase Intention of Android Android Smartphone
This research was adopted from previous study conducted in Malaysia. This research study was carried out to explore the influence of social influence, compatibility and price on purchase intention of Android Smartphone. This study had examined the impact of social influence, compatibility and price...
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Main Authors: | Anam, Choirul (Author), , Prof. Dr. Wahyuddin, M.S (Author) |
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Format: | Book |
Published: |
2014.
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Online Access: | Connect to this object online |
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