The Impact of Social Influence, Compatibility and Price on Purchase Intention of Android Android Smartphone

This research was adopted from previous study conducted in Malaysia. This research study was carried out to explore the influence of social influence, compatibility and price on purchase intention of Android Smartphone. This study had examined the impact of social influence, compatibility and price...

Full description

Saved in:
Bibliographic Details
Main Authors: Anam, Choirul (Author), , Prof. Dr. Wahyuddin, M.S (Author)
Format: Book
Published: 2014.
Subjects:
Online Access:Connect to this object online
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available