The Impact of Social Influence, Compatibility and Price on Purchase Intention of Android Android Smartphone

This research was adopted from previous study conducted in Malaysia. This research study was carried out to explore the influence of social influence, compatibility and price on purchase intention of Android Smartphone. This study had examined the impact of social influence, compatibility and price...

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Bibliografische gegevens
Hoofdauteurs: Anam, Choirul (Auteur), , Prof. Dr. Wahyuddin, M.S (Auteur)
Formaat: Boek
Gepubliceerd in: 2014.
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