Pengaruh Kualitas Produk, Harga, Citra Merek dan Iklan Terhadap Keputusan Pembelian Yamaha Motor Matic di Purwodadi (Study Kasus Pada Konsumen Pengguna Yamaha Motor Matic di Purwodadi)

• Main Authors: Ma'ruf, Hasan (Author), , Drs. Wiyadi, S.E., Ph.D (Author)
• Format: Knjiga
• Izdano: 2015.
• Teme: Thesis; NonPeerReviewed
• Online dostop: Connect to this object online

This study aims to analyze the effect of product quality, price, brand image and advertising on purchasing decisions, The sample in this study is that people who use the product Purwodadi Yamaha Motor Matic 100 respondents, With convenience sampling technique sampling, Data analysis method used is m...