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The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation

Endorsement can be defined as an act of giving one's public approval or support to someone or something. A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed....

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Xehetasun bibliografikoak
Egile Nagusiak:	Prastatia, Saskia Luftiara (Egilea), , Dr. Anton Agus Setyawan, S.E., M.Si (Egilea)
Formatua:	Liburua
Argitaratua:	2015-10-25.
Gaiak:	Thesis NonPeerReviewed
Sarrera elektronikoa:	Connect to this object online
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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