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The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation

Endorsement can be defined as an act of giving one's public approval or support to someone or something. A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed....

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Ngā kaituhi matua:	Prastatia, Saskia Luftiara (Author), , Dr. Anton Agus Setyawan, S.E., M.Si (Author)
Hōputu:	Pukapuka
I whakaputaina:	2015-10-25.
Ngā marau:	Thesis NonPeerReviewed
Urunga tuihono:	Connect to this object online
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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