The Factors Influencing Purchase Intention by Students to Buy Counterfeit Products

Since there are many people in Indonesia that know and buy counterfeit products of CROCS and since this product is famous enough in society, the author wants to know the factors that can influence purchase intention by students to buy counterfeit products. The title of this research is The Factors I...

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Autor principal: Ponto, Riffat Verlila (Autor)
Formato: Libro
Publicado: 2015.
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