Sikap Konsumen Terhadap Produk Bundling Agribisnis

The objectives of the study are how to determine product bundling strategy and implementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is prim...

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Detalhes bibliográficos
Main Authors: Junaedi, Didi (Author), , Dr. Anton Agus Setyawan, M.Si (Author), , Soepatini, Ph.D (Author)
Formato: Livro
Publicado em: 2015.
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