Pengaruh Brand Image Terhadap Brand Equity Yang Dimediasi Oleh Brand Awareness (Studi Deskriptif Kuantitatif pada Pendengar Solo Radio FM di SMA Negeri 2 Surakarta)

• Asıl Yazarlar: Sugiyarti, Sugiyarti (Yazar), , Drs. Joko Sutarso, S.E, M.Si (Yazar), , Monika Sri Yuliarti, S.Sos., M.Si (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2015-03.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Connect to this object online

Establishment of a brand image is critical in the effort to build brand equity. For images that are captured, unwitting, and trusted by consumers. The purpose of this study was to describe the influence of brand image on the formation of brand awareness and brand equity in FM Radio listeners Solo Su...