Pengaruh Harga, Promosi dan Lokasi Terhadap Keputusan Pembelian Pada Popeye Fried Chicken (Cabang UMS)

• Egile Nagusiak: Ariyanto, So'ing (Egilea), , Dra.Ma'ruf M.M (Egilea)
• Formatua: Liburua
• Argitaratua: 2016.
• Gaiak: Thesis; NonPeerReviewed
• Sarrera elektronikoa: Connect to this object online

The goal of this study was to determine whether the variables of price, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS) either partially or jointly. This study meurpakan research quantitative descriptive by using a questionnaire as a tool to obtain data on va...