Pengaruh Harga, Iklan, Dan Kualitas Produk Terhadap Keputusan Pembeliaan Kartu Seluler Indosat Mentari Studi Kasus Pada Universitas Muhammadiyah Surakarta

• Main Authors: Nugroho, Roman (Author), , Drs. Sujadi, M.M (Author)
• Format: Knjiga
• Izdano: 2015-06-06.
• Teme: Thesis; NonPeerReviewed
• Online dostop: Connect to this object online

The aim of this study was to determine the influence of advertising, pricing, and product quality on purchasing decisions. The population in this study is a university student surakarta especially in economics and business. The sample in this study was 100 people who have and are using a mobile card...