Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan harga Terhadap Loyalitas Pelanggan Pada Waroeng Spesial Sambal Cabang Gonilan - Sukoharjo Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Mahasiswa Feb Ums)

This study has the objective to analyze the effect of quality of service (X1), product quality (X2), and price (X3) on customer loyalty (Y) of waroengSpesial SambalGonilan - Sukoharjo with customer satisfaction (Z) as an intervening variable.The population in this study were all active students of t...

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Main Authors: Marleni, Dina (Author), , Dr. Soepatini, MSi (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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